The Open Way considers collaborations that are relevant to everyday cycling and clearly useful to readers. Any partner placement must remain distinguishable from independent editorial coverage.
Relevant collaborations
Possible collaborations include clearly identified product or service placements, useful guides developed with a relevant partner, and other reader-facing projects connected to cycling. Proposals should describe the intended audience, format, subject, and partner role, along with any commercial relationship readers would need to understand.
Where placements may appear
Partner placements may be considered across appropriate areas of the publication, including article pages, category pages, and other recurring placements. Availability and suitability depend on the proposal and its fit with the publication. We do not promise editorial coverage or a particular result as part of a placement.
Clear labelling, independent decisions
Partner material is labelled so readers can identify its relationship to the partner. A collaboration does not give a partner control over independent editorial decisions, nor does it make an independently produced article an endorsement. To propose an idea, use the Contact page and select the partnership option.